FemTech: Joi Women’s Wellness Launches Nationwide

What You Should Know:

Joi Women’s Wellness (Joi), a modern, femtech proactive approach to women’s health care, today announced the company’s official nationwide launch and availability of its hormone optimization and peptide therapy treatments, as well as the introduction of a new telehealth platform that provides a goals-based, customizable experience to help women own their health journey and manage the hormone and age–related changes to their bodies.

– Joi offers health coaching and tailored treatments to help women feel their best from the inside out.

Customized Wellness Treatments and Telehealth Coaching

Nearly half of women aged 30 to 60 have experienced symptoms of hormonal imbalance and say that hormones have negatively affected their overall well-being. Yet, they are likely to be dismissed when raising these concerns to doctors. Recent studies have found 66% of women feel their health concerns are misunderstood and 84% feel their concerns are dismissed by clinicians.

Founded by husband and wife Josh and Katy Whalen, who have experienced the power of hormone optimization and peptide therapies themselves and have since become experts on these treatments, Joi was developed alongside top medical experts specializing in anti-aging and regenerative medicine to help women take back control of their health.

“After struggling with infertility and then finally having my two children, I found myself frequently feeling fatigued, hormonal, and struggling with brain fog. It wasn’t until I began optimizing my hormones and using peptide therapy, that I started feeling like myself again,” said Katy Whalen, co-founder and CEO of Joi. “It was unbelievable to me that these therapies weren’t a regular part of women’s healthcare, especially as they go through the major hormonal and age-related changes postpartum and during perimenopause or menopause. Our mission at Joi is to make these science-backed and effective therapies accessible to women across the U.S. through an experience that is entirely virtual and highly tailored to their needs. It can be overwhelming to know where to start, especially if you’re new or unfamiliar, but Joi is designed to be with you every step of the way.”

Joi’s approach is focused on holistic preventative care, understanding the root cause of a patient’s symptoms to then create custom treatment plans to help them reach their goals. Everyone’s health journey is different, and Joi offers personalized one-on-one solutions based on needs, not one-size fits all.

How It Works

The Joi experience is simple and straightforward. Patients begin the process by scheduling a $25 online healthcare visit with one of Joi’s medical providers to discuss health concerns and goals. If needed, patients will then complete comprehensive labs to check key biomarkers. From there, Joi’s medical team provides patients with a personalized health report based on lab results and health goals that outlines a customized treatment plan. Once the patient determines which treatments they’d like to move forward with, they are shipped straight to their door.

Goals-Based Approach

Joi offers 1:1 coaching to help keep patients on track to reach their health goals, including monthly virtual check-ins and unlimited messaging. Patients also get access to private group coaching workshops as well as a 20% discount on supplements. As part of the Joi family, patients will also get unlimited follow-ups to fine-tune treatment plans. Additionally, the company offers multiple lab options, including the ability to send a nurse or licensed phlebotomist to a patient’s home or office.